Facebook Ads for Service-Based Businesses
We build and manage Facebook and Instagram ad campaigns engineered to bring service businesses consistent leads — not vanity clicks. From creative to audience targeting to optimization, we run the whole system.
Show up in the scroll — in front of the right people.
Your customers are on Facebook and Instagram every day, scrolling past the businesses that will get their next job. Ads put you in that scroll — not with noise, but with real photos of real work, aimed at the people close enough to actually hire you.
We run the whole thing: strategy, creative, targeting, launch, and the weekly management that separates ads that learn from ads that just spend.
Creative built from your real work
The best-performing ads for service businesses aren't polished commercials — they're proof. A before-and-after. A finished job. The truck outside a house at 7am. You send the raw photos and videos; we shape them into ads that stop the scroll.
No stock photos, no invented claims. If it isn't your work, it doesn't go in your ads.
Targeting that fits a service business
You don't need the whole internet — you need the people your business can actually serve. We build audiences around your service area, shape them by the signals that matter, and retarget the people who already visited your site or engaged with your content.
Retargeting matters more than most owners realize: the person who looked at your site last Tuesday and didn't call is often your cheapest next customer.
Testing, then scaling
Nobody — including us — knows in advance which ad your market will respond to. So we don't guess big; we test small. A few variations, modest budgets, and honest numbers deciding which ones live.
Losers get cut. Winners get budget. Over time that discipline is the entire difference between ads that get cheaper every month and ads that quietly drain a card.
Not sure if ads are the right first move?
A 15-minute audit will tell you straight — sometimes the honest answer is to fix the website before spending a dollar on Meta.
Tracking and plain-English reporting
Every campaign runs with conversion tracking wired in, so a lead can be traced back to the ad that produced it. Not impressions. Not likes. Leads.
Once a month you get a report a busy owner can read in two minutes: what was spent, what came in, what it cost per lead, and what we're changing next.
Ads and landing pages, aligned
An ad is only half the machine. The click has to land somewhere built to convert — a page that matches the promise, loads fast, and makes the next step obvious.
Because we build websites too, we align the whole path: ad, page, action. When those three agree, cost per lead drops.
The honest part
Your ad spend is yours. It goes straight to Meta, from your card — we never mark it up, touch it, or hide a margin in it. Our management fee is the whole fee.
And no one can guarantee a cost per lead before a dollar has been spent. Anyone quoting you guaranteed leads on day one is guessing with your money. The first weeks are for learning; the discipline after that is where results come from.
Who pays for the ad spend?
You do, directly to Meta from your own account — we never touch it or mark it up. Our management fee is $1,000/mo, and ad spend is separate and fully yours to control.
How much should I spend on ads?
It depends on your market and goals. Many local service businesses start modest, prove what works, and scale the winners. We'll recommend a starting number in your free audit and never spend beyond what you approve.
Do you guarantee a number of leads?
No — and you should be suspicious of anyone who does before testing. What we do is test, cut losers, scale winners, and report the real cost per lead every month.
What do you need from me?
Access to your ad account and page, and raw photos or videos of real jobs. Phone quality is fine — we handle the editing, copy, targeting, and management.
Want to know if ads make sense for you yet?
Book a free 15-minute audit. Sometimes the honest answer is "fix the website first" — we'll tell you either way.
Book a free audit →Let's Build Your Growth Plan.
Book a free 15-minute audit and we'll show you exactly what's missing — and how to fix it.