Client context
La Cafeteria is a family-owned café serving local customers. They came to us with a strong in-person following but very little to show for it online — no website of their own, an inconsistent social presence, and no reliable way for new customers to find them outside of walking past the door.
The challenge
The gap wasn't the café itself — it was discoverability. New customers searching for a café near them had no easy way to land on La Cafeteria's menu, hours, or location. Their social channels weren't set up to catch the people who did find them. The business was doing the hard part well; the online layer was missing.
What we've delivered
- Full website build. A conversion-focused, mobile-first website with the menu, hours, location, and clear calls to action.
- SEO foundation for the client. Proper structured data for the business, a sitemap, on-page metadata, and local landing pages built for La Cafeteria's own service area — the technical groundwork that helps their site get found in search over time.
- Menu & hours admin dashboard. A simple internal dashboard so the team can update menu items and hours themselves, without touching code.
- Monthly analytics reporting. Every month we send a plain-English report on traffic, top pages, and where new visitors are coming from — not a wall of numbers, just what changed.
- Ongoing social content. A consistent posting cadence and a clear brand voice on Instagram and Facebook, so the online presence matches the café itself.
Current status
This is an ongoing engagement. The site is live, the admin tools are in the team's hands, and we continue to run the social side and send monthly reports. As the account continues we'll layer more in — this page will grow as the work grows, with only real results, not invented ones.